April 1924 – The Latest Fashions

(Transcribed from McCall’s Fashion Catalogue)

THE OUTLOOK

BY  ANNE  RITTENHOUSE

When the days lengthen and the cold ceases to strengthen, to transpose the old rhyme, it’s time in a woman’s mind to conserve money – to coyly lift it from the housekeeping allowance,possibly – in order to buy the new so that one may throw away the old.  What a glorious gesture is that particular one which woman makes in springtime;  that sweeping gesture which discards all the flotsam and jetsam she has made serve for clothes in the name of thrift.

Now she has a reason, a dire necessity for things new, so she goes to the work quite merrily.  The shop counters are as colorful as an exhibition of cubistic pictures.  Fabrics have lost the influence of Tut’s tomb.  Thank the designers for that much.  But they have not lost the touch of the Orient.  Indian prints, Chinese flowering, Persian and Arabic letterings and patterns are offered.  Roman striping and Venetian blossoms cover silks and cottons.  Whatever is old in art is modern in its application.

Silk fabrics are plentiful for spring clothes and well they should be –  they suit our climate.  Tub silks come to us for simple frock from Paris and Cairo.  Cotton crepe is to be fashioned into frocks for hot days.  Ginghams take their established place for morning gowns.  Dimities with their ancient patterns and some new ones, are to be worn by youth an middle-age.  Pique is struggling for importance in sports skirts and sleeveless jackets.  Silk alpaca is accepted at last.  Nursery flannel, plain, is also striped like cricket blazers in England, is so highly sponsored that none can resist it.  It goes into frocks as simple a monastic robes, and monks are the source of the inspiration.  It goes into tuck-in shirts with rolling collars.

There are three lines to follow in spring clothes.  You should choose the one that suits you best, or take all three.  The first and dominating one is straight with the suppleness of an eel.  The second is wide below the hips and tightly trig above the waist.  The third is flexibly circular, its movement achieved through the cut of the fabric, not the insertion of godets.

1924 Spring – Children’s Fashions

Fresh Frocks For The Wee OnesFresh Frocks For The Wee Ones

Now that Spring is here, the warmth of the sun beckons the little one outside. It’s time to cast away the heavy coats and gloves of winter, and to dress as fresh and sprightly as the first flowers of the year.

Frocks for children are simple this season, being loose and comfortable, both for summer play and for ease of everyday care.

The rounded “boat” neckline is very much in evidence this Spring for children. A flat band often takes the place of a collar, made in matching or contrasting fabric. Collars when seen are to be of either the pointed or rounded shape, and are generally made in white trimmed with delicate lace.

Narrow ruffles as trim are sometimes used, but only sparingly. Shaped pockets, in the form of flowers, pouches or other whimsical devices lend an air of playfulness to these frocks. Hand embroidery and pin tucks also enliven garments made of a single solid fabric.

For the children of school and nursery age every day dresses are made of wool jersey, wool crepe, soft twills, mohair serge, plaids or heavier tub materials on the order of linen, linen-finished cotton, gingham, chambray, cotton or poplin. While cotton is usually the best choice of material for the simpler dresses planned for children, it is a very nice idea to have one silk frock for spring.

Afternoon and party dresses are of crepe de Chine, Georgette, occasionally crepe satin, taffeta and satin. A very nice choice is a striped wash silk in dull blue with a white background, and also having a narrow stripe of burnt orange to set off the blue.

For the tiny tots, the fine lingerie materials, net, Georgette and crepe de Chine are used for special occasions.